The COVID-19 pandemic has brought a global focus to the world, with many people increasingly cognizant of the effects that events taking place halfway across the planet can have on us here at home.
The people at EasyPuff Vapor, however, have doubled down on their commitment that home is exactly where their focus belongs. With the imminent relaunch of their website, the people at EasyPuff Vapor want New Zealand’s vaping community to know that EasyPuff’s focus on delivering an amazing buying experience has never been stronger.
How Has the COVID-19 Pandemic Changed the New Zealand Vaping Industry?
For many people, the COVID-19 pandemic has greatly changed everyday activities – even activities as seemingly basic and normal as shopping for vape gear.
Although people have begun to tentatively resume their normal lives, consumer spending habits have indicated a reluctance to buy products in brick-and-mortar stores that could just as easily be purchased online.
E-commerce merchants – even those in the vaping industry – have seen unprecedented order volumes during the pandemic, and many consumers have indicated that they expect their increased online spending to continue indefinitely.
At the same time, New Zealand’s vaping community anxiously awaits the government’s proposed vaping regulations.
Between the expected fallout from the regulations and the fact that vape shops without online sales operations were hurting anyway due to the coronavirus lockdowns, it’s highly probable that the New Zealand vaping industry will undergo significant consolidation during 2020 and 2021. The vape shops that put the customer experience first will be the ones that survive.
EasyPuff Vapour Plans Website Relaunch
Taking a 360-degree view of the customer experience and remaining mindful of the need to deliver top-notch support during every part of the buying process, EasyPuff Vapor has redesigned its website from top to bottom. The features of the relaunched EasyPuff website include the following:
- Improved product browsing and enhanced ability to discover new products
- Simplified interface streamlines the buying process and makes it easier for customers to find what they need and check out
- Real-time chat function allows customers to get immediate answers to their questions and reduces customer support overhead
It is EasyPuff’s goal to completely modernize the experience of shopping online for vape gear, and in so doing, redefine the landscape of the New Zealand vaping industry.
Coping With a Changing E-Commerce Landscape
Along with the COVID-19 pandemic, two factors have combined to greatly alter the landscape of the e-commerce industry in New Zealand. One factor is a general weakening of the New Zealand dollar compared to international currencies over the past year.
Since virtually every e-commerce business in New Zealand relies on overseas partners for at least part of their supply chain, a weaker New Zealand dollar translates to higher costs for raw materials and wholesale goods.
Meanwhile, shipping and logistics companies have struggled to handle the increased worldwide freight and have often raised their rates to cope.
Instead of raising prices and forcing customers to shoulder the burden of increased operational and logistical costs, EasyPuff Vapor has instead committed itself to eliminating as much unnecessary operational overhead as possible and keeping expenses low by embracing automation and other disruptive technologies.
Strengthening International Bonds
One way to keep prices low and avoid passing operational costs on to customers is by eliminating expenses to the fullest extent possible, and that’s what EasyPuff Vapor has done by adding elements of automation to business areas such as customer service and order fulfillment.
Another way to keep expenses down is by making your money go further. To that end, EasyPuff Vapor has gone to great lengths to nurture its international relationships and strike mutually beneficial deals that keep wholesale costs as low as possible.
EasyPuff also plans to be aggressive in pursuing the expansion of its international brand presence in 2020 and 2021.
One of the most important lessons that every New Zealand business has learned during the COVID-19 pandemic is that a company’s supply chain is far too easily disrupted when the majority of its raw materials and finished goods come from just one nation.
Through the aggressive pursuit of international expansion, EasyPuff Vapor hopes to prevent the vaping industry from ever being disrupted in that way again in the future.